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A picture tells a thousand words – why property photography matters

12th September 2017

We now live in an increasingly digital age – so we’re more likely to see a photograph of something than look at the real thing itself with our own eyes. The same is increasingly true of properties – which are now commonly judged based on images alone.

The online revolution has changed how we buy and sell properties – with buyers spending evenings browsing online rather than visiting estate agents in person and organising viewings based on their recommendations. This means that most viewings are secured based on the images of a property buyers see alone – which makes property photography more important than ever before.

Why does property photography matter?

Human beings are visual creatures – and it’s fair to say that we tend to make decisions based on what we see. They say that first impressions count – and as photographs are going to be the primary image of your property potential buyers see, they are naturally important. Whether displayed in the window of an estate agent or an online property site, images help buyers to decide whether they’re going to spend time viewing a property in person. Therefore your property’s prospect of sale is only as good as the photographs that represent it.

Is professional photography best?

Professional property photographers are experts in their field. Their work is an art form – and they’re highly skilled, experienced individuals who are able to assess your home as soon as they walk in. They know how a space needs to be presented, how properties must be photographed to attract buyers and disguise negatives. They have a visual appreciation that enables them to accentuate and emphasise the best, and beautify potential drawbacks. For this reason, they’re the best option when deciding who will take pictures of your property. Professional photography can add value to your home or help you to sell it at your desired asking price – so it’s often worth the investment, which normally comes in between £250 and £1,000 depending on the size of your property and the photographer you approach.

Dressing your home for a property shoot

If you choose to hire a professional photographer they will take the lead, working with you to dress your home for the shoot. This might involve adding fresh flowers or swapping dark, heavy drapes for light and airy ones. There may be some additional steps you can take before the day itself, however – such as tidying, de-cluttering and painting. Make sure any outstanding maintenance tasks are completed well before the shoot date – as unsightly details and unfinished DIY jobs will negate the benefits of having a professional round to capture your property.

Check out our resources section here for more handy hints and tips.



You did everything that we asked. We have used Johnsons 3 times in the past 2 years and have always found them professional and the removal guys really friendly and courteous.

Mr & Mrs Green, Cheshire

An excellent service carried out by people who cared. Right through from quotation to move into storage and back out again.

Mr Wyatt, Coventry

Very impressed with the service offered from beginning to end. Overall, very good value for money.

Mr & Mrs Langman, Wilmslow

Everything was done very well and to our satisfaction.

Dr & Mrs Cowell, Northwich

I send my deepest appreciation for the hard work and polite good spirits not to mention speed with which the men did their job. Many thanks to them and your firm for another successful and minimal street move. I wouldn’t hesitate to use you again.

Mrs Haselhurst, Warrington

Everything went very well, the move was brilliant. Any comment would be I lost my snake and the guys wouldn’t help look for him as they were scared (he has been found now).

Mr & Mrs Obbard, Llanerchymedd

Very helpful with what turned out to be a very difficult move. The movers were great, helpful, friendly and nothing was too much trouble for them.

Dr Millard, Buxton

Thank you for packing us up and moving us into our new home.
Everyone was brilliant, friendly, professional and funny. Most stress free move I’ve ever had and I’ve done quite a few house moves.

Mrs Kirlew

With all best wishes and again my appreciation for your most courteous and helpful attention throughout my association with Johnsons.

A pleasurable experience from start to finish.

Aurea Elizabeth Saunders
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Relax in the comfort of a BAR accredited company

Johnsons is a member of the British Association of Removers (BAR), which means that you can be sure that we deliver the highest standards demanded by the UK’s leading trade association.

We are accredited by a number of industry bodies for quality management, health and safety, and risk management.

The certifications and accreditation below are evidence of our commitment to doing things right.

The quality of our work is independently monitored by Referenceline. You can read many testimonials and reviews of our work online at www.referenceline.com.